Who Owns Recruitment Marketing

Who Owns Recruitment Marketing Its a question that comes up time and time again among the talent community so is there one definitive answer?   Does it belong in talent acquisition or in marketing/communications? Well, weve been speaking to Kathleen Back of NCR. She is a Candidate Attraction Manager and she partners with peers across the Corporate Marketing Public Affairs team, as well as the Talent Acquisition Leadership Team. Have a listen to the episode below, keep reading for a summary and be sure to subscribe to the  Employer Branding Podcast. Listen on  Apple Podcasts,  Stitcher Radio,  Google Play  or  Soundcloud. In this episode you’ll learn: Why there is no right or wrong answer to that question but why a cross-functional approach works The Pros and Cons of Recruitment Marketing being in Talent Acquisition and in Marketing Communications The results of a quick informal poll on where RM is most effective Why being a partner and a continual learner is the secret to success You can connect with Kathleen on LinkedIn.

5 Ways to Find the Time for Personal Branding - Personal Branding Blog - Stand Out In Your Career

5 Ways to Find the Time for Personal Branding - Personal Branding Blog - Stand Out In Your Career Youre busy, I get it. Youve got your job or school. You have a social life. You just dont have a whole lot of time to do any of it to a great extent. Youre keeping up with Twitter and LinkedIn, and even Facebook, but youre not able to do any real brand building. That content-driven stuff that really lets you delve into some meaty stuff helps your network know who you are, andgrow your brand as a powerful, valuable resource. Techniques to build your brand So what can you do to find that crucial time? Here are five techniques you can use to find ways to build your personal brand. 1. Get up early or go to bed late. Every productivity expert and success-in-business-means-hard-work automaton is going to tell about how they found success by getting up at 4 am, going to bed at midnight, and surviving on a steady diet of mainlined caffeine and crystal meth. Thats not necessary. An hour a day will be plenty. Ãœber-novelist John Grisham wrote his first two novels by getting to the office an hour early and writing. You may be a night owl, you may be an early bird. Whatever it is, add an extra hour to your day to start doing your personal branding stuff. If you are already so busy and sleep so little that losing an hour would probably kill you, cut back on some other activities, or see if youre truly managing your time wisely. But if you can find that extra hour â€"  hell, even 30 minutes over lunch will make a big difference â€" be sure to use these other steps. 2. Use news aggregators and RSS feeds. Find the important news in your industry, and build an RSS feed. Or see if someone has built a news aggregator for it. Create a folder within your RSS reader of those must-read posts, and check them out on your smartphone when you have 10 free minutes. Build a Twitter list of people who deliver that high-powered information too, especially the ones Klout calls Curators, Broadcasters, and Thought Leaders. Consume their information, and share it. Consume your news this way, rather than visiting site after site after site. Youre going to want to share this news on a regular basis, so find a way to collect all the potentially useful stuff in one place. 3. Schedule some of your tweets and updates. Im sure someone is going to get all screechy about you need to be authentic! Automating is not authentic! (If you really want to get the full effect of that screech, go watch Dave and Kath from Portlandia.) Authenticity has nothing to do with forwarding an interesting news link, regardless of whether you send it now or two hours from now (as long as you dont suffer a personality-altering head injury in the intervening time). Use a service like Buffer for Chrome, TweetDecks scheduling feature, or Argyle (they sponsored part of Jason Falls and my No Bullshit Social Media book tour). Find all the news that you want to share with your network, and schedule those tweets. This way, you are releasing interesting news at regular intervals rather than flooding people with 12 interesting articles in a 10 minute period. 4. Use Posterous to handle some content distribution. One of the things that I like most about Posterous.com is that it can act as a distribution point for content by sending it to other properties and networks. It will send photos to Flickr and Picasa, movies to YouTube, written content to Blogger or WordPress.com, as well as acting as its own blog. And when somethings published on Posterous, it can notify your Twitter and Facebook networks as well. So take interesting pictures and write short blog posts with your smartphone, email them to Posterous, and let it do the rest. If youre at a convention, snap a picture, and tap out a couple of sentences about what youre doing and learning, and you have a blog post. Best of all, you can turn certain forwarding features on and off. 5. Blog on the weekends, publish during the week A lot of social media professionals write their blog posts on the weekend, and schedule them to publish each week. It takes a lot of work, but it takes a lot more work to try to find a free block of time each day to write a new blog post. Start scheduling an editorial calendar, draw inspiration from some of the articles youve been sharing from item #2, and write short posts about each topic. Also, remember, a blog post is not a 750 word newspaper column, or a 3,000 word manifesto that would make Jeremiah Owyang weep with shame. It can be 100 300 words long with a photo or video. It doesnt have to be earth-shattering or profound each and every time. Keep it short, easy to read, and most of all, easy to write. Learn to write a single post in 30 60 minutes, and knock out three per weekend. That will leave your week free for what little time you have for your other personal branding efforts. If you can follow these five steps, you will hopefully be able to land yourself in a new situation that will give you more time and opportunities to focus more on personal branding, as well as the things you need and love to do. Author: Erik Deckers is the owner of Professional Blog Service, and the co-author of Branding Yourself: How to Use Social Media to Invent or Reinvent Yourself. His new book, No Bullshit Social Media: The All-Business, No-Hype Guide to Social Media Marketing, which he wrote with Jason Falls, is in bookstores and on Amazon now.

How to Use Social Media to Seek New Opportunities

How to Use Social Media to Seek New Opportunities If you are looking for a new opportunity, or even if you just want to surf around the web for attractive job opportunities, I recommend that you begin with social media channels! 1) Don’t just seek â€" become sought after: You may not know it, but employers spend time searching for their most suitable candidate online too. Run a search of yourself on search engines â€" are you there? If you are, is the information found professionally branded? If you’re not easy to find, what can you do to bring up better results? Marketing yourself in a true and attractive manner is the key, just as it is in marketing any other product or service. 2) Link to your job search through LinkedIn: This incredible professional tool permits you to do what everyone says is the most crucial item in job seeking: networking. Only here, you’ll be networking online using a businesslike social media channel. On LinkedIn you’ll be able to:  Create a personal account (much like a brief resume) Search for open positions on the site’s Jobs section Join professional groups and expand your knowledge while receiving job updates Join job related/college alumni groups and company career groups and see a wide range of job opportunities and mingle with professionals and more Two great tips that you will want to consider: Employers can search for people and you may come up in their searches. Try to incorporate keywords that employers may search for in your profile. On LinkedIn you can search for others according to company, area, education, profession, management level â€" so if you come across a position of interest, search for people who may work there and might well be able to offer sound advice…you’ll be surprised by who you’ll run into and how helpful some of them will choose to be! 3) Not just a pretty face: Facebook  is not just fun and games but also a  great medium to find your next job! As a Facebook user you can: join company profiles/groups and be updated on some of the hottest trends as well as interesting and available positions. There are also career groups, alumni groups and interest groups that can help you. Take a glance at the banners and ads along your page â€" some of them are job ads! On Facebook you can also search by company name and find old friends who could be working at that company, and can give you a helping hand by providing Insight on what its like to work at this company. They will often be happy to share their own experiences and let you in on how they got their foot in the door. Facebook’s Marketplace also has a jobs section where you can filter your country’s posts. Scrutinize this carefully, maybe your next job is already posted there. 4) Tweet your Twitter: Employers are opening specific job profiles on Twitter or posting their open positions on company profiles. Checking these ties will give you another easy way to reach your dream job. You can also: create a personal profile and add Information that you’d want a new potential employer to know. The fact is that that you’re searching for a job or for professional knowledgeâ€" someone out there may be looking for someone just like you. 6) The new “You” may be on YouTube: Companies may be advertising positions through video clips on YouTube. Get creative and make your own YouTube video resume. Even create your own channel, to brand yourself. 7) Finding your future on forums blogs: There are many professional forums/blogs in Cyberspace. Searching for forums and blogs within your field of expertise, you can learn a lot about what is happening through your colleagues. It is easy to mingle with fellow experts who may be your link to your future employer. Some companies have both professional and job company forums/blogs) that provide great professional and work related sources of information… Remember â€" good networking does matter, so start creating relationships with your potential future employer. Author:  Donald Sonn

Resolutions and the Modern Careerist

Resolutions and the Modern Careerist I happen to love making New Year’s resolutions I love the idea of making a fresh start as I flip the calendar over to a new year. But I know that not everyone shares my passion for personal makeovers; they hate the mid-February let down when they realize that they’re off the diet and haven’t strapped on their running shoes since New Year’s Day. I’ve been reading a lot of advice on how to make real change in your life, and the best advice seems to trend toward not making resolutions â€" at least not in the traditional way. When you try to make a change based on what you “should” do (lose weight, get back to the gym, or get organized), you are relying on a very weak system to help you along. For one thing, what you “should” do may not even be your own idea. Many people form an idea of what’s right based not on what they believe, but what others believe. How much you “ought” to earn, what size you “should” be, how your closet “should” be organized, are influenced by the media, your own comparisons to friends and people around you, Martha Stewart and your mom. Even if losing weight or organizing spices alphabetically is your very own idea, relying on willpower alone to keep you on track is not very effective. Our brain, evolved as it may be, can only hold on to so many ideas at a time. Psychologists say that every small decision you make in a day (Coffee or tea? These shoes or that pair?) wears down your ability to make good decisions about big things. Your willpower can’t do all the heavy lifting for decisions, any more than a muscle can be expected to hold up a heavy weight for an extended period. There has to be more to keep you motivated. Psychology professor Peter Herman says that the “false hope” syndrome is also to blame when you try to make a big change.   When you believe that losing ten pounds, having perfectly organized cupboards or finishing your degree will make your life better and make you happier, you may be motivated for a while. But when (inevitably) you don’t feel measurably happier, you lose that motivation. You get discouraged and give up when the going gets tough. Here’s a new idea. Instead of focusing on what you must do, focus on the way you want to feel.   Does getting organized make you feel calmer and more prepared every day? Focus on that feeling instead of tasks like keeping up your planner or setting out clothes the night before work. As you make choices during the day, think about whether that choice is getting you closer to that desired feeling or further away. Check in with yourself â€" is this how you want to feel? Instead of focusing on what you can’t or shouldn’t eat, focus on feeling lighter and more energized after a meal.  You get the idea. So if this is your year to change the way your work (or change jobs altogether), focus on how you want to feel. Think about your desired state of being at work; you might include words like “creative,” “calm” or “connected and supported by my team.” Here’s a radical idea: you may even find that your desired state of being can be found right where you are. When you let go of what you “should” earn, “should” do for a living, and “should” get back from your boss, you might discover how you want to feel.   And the difference between “I should” and “I want to” might just be the difference between discouragement and victory.  

Debut Debates Are two-year degrees a good idea

Debut Debates Are two-year degrees a good idea Welcome to Debut Debates â€" where two writers go head-to-head over some of the biggest issues facing students and young people today. This month were discussing the prospect of two-year degrees which could save students up to £25,000 by reduced tuition fees, maintenance loans and the ability to start work a year earlier. Sarah Wilson and Lucy Pegg discuss the pros and cons   YES We need to cut student debt By Sarah Wilson It’s a well-known, and much-abhorred fact: England’s university tuition fees are currently some of the highest in the world. Even aside from the eye-watering £27,000 of debt (or more) racked up in tuition fees after the three years are up, there’s thousands more in repayable maintenance loans. It’s a truly depressing prospect, and let’s face it: fees don’t look set to get lower anytime soon. That’s where a two-year degree course could revolutionise the status quo. We need better value for money If there’s one complaint made most about uni life in the UK, it’s the staggering cost of higher education, and the skyrocketing cost of living in many uni towns and cities themselves. By streamlining degree courses, students wouldn’t have to borrow as much in the first place meaning less debt in the future and young people thanking themselves further down the line. The move could also reduce financial anxiety for students at university who worry about paying their way through and the reduced cost could even encourage prospective applicants from low-income backgrounds. Itll fast-track your career What’s more, cutting out the third year of a degree means getting students out of uni into the real world more quickly than before. For students on vocational courses, this is surely good news. It means getting out of the world of exams and assessments into the real world of work the whole reason they applied in the first place. Conversely, for any students taking courses which don’t have such clear direction, getting out into the real world could mean more time for deciding which career path to take with a degree already under the belt.  It may seem a marginal difference, but coming out of university at say, 20 rather than 21 could do something to alleviate the enormous pressure that graduates face to rush haphazardly into something they didn’t even want to do simply because they were panicking. The feeling of having extra time to decide on a path after university would allow students the freedom to try lots of different avenues before working out what’s right for them. Admittedly, ensuring that the quality of a two-year degree matches a three-year qualification could be tricky. But the process will surely, by nature, streamline the content, ensuring that everything necessary is taught to students without any extra fluff all in the name of finally giving students value for their money. NO  University isn’t just about a degree By Lucy Pegg Accelerated degrees might seem a great solution to the extortionate tuition fees in the UK. For many, getting university over and done with, whilst avoiding a huge chunk of student debt, seems a logical choice. But the truth is accelerated degrees hide an incredibly reductive approach to university education. University is about more than the hours we spend in seminar rooms and lecture halls. Thats why, even if we only have a measly seven contact hours a week, university still proves an enriching experience. Empty spaces in our timetables are filled with volunteering, student societies, sports teams, work experience, part time work even our social lives introduce us to experiences which can be just as vital as a class on 17th century metaphysical poetry. A wonderful aspect of student life is the freedom to immerse yourself in your interests and environment. It makes us the adults we aspire to be. Perpetuating the class gap It seems likely that those who will turn towards the lower debt of accelerated degrees will be students from disadvantaged backgrounds; research has shown that those from poorer families are still put off by the hefty debt that accompanies a degree in 2018. Accelerated degrees seem to lighten the load of future repayments for those most worried about this. Engaging money-conscious students all sounds good, right? Well, maybe not. Instead of widening participation, accelerated degrees may create a two-tier system in higher education. Because isn’t it often extracurricular activities that get graduates the jobs they want? With more young people heading to university, a degree alone doesn’t make you stand out from the crowd. It’s the student newspaper you worked for, or the volunteering you did at a local school. These distinguish your CV from others. Just as working-class students often have fewer opportunities at school, those choosing accelerated degrees may find themselves unable to take advantage of the plethora of opportunities available at university. This may mean that far from increasing meritocracy, accelerated degrees are perpetuating the class gap in education. Evading the real problems Two-year degrees are billed as a means to encourage mature and disadvantaged students to study; it is well known that nine grand fees are why these groups are staying away. Accelerated degrees show that whilst the government has noticed the problems with participation in universities, they’d rather evade the problem than face it. Our government continues to shy away from real change, as well as failing to recognise the value of a rounded undergraduate education. Connect with Debut on  Facebook,  Twitter,  and  LinkedIn  for more careers insights.

Romancing The Phone Online Dating And Your Job Hunt - CareerEnlightenment.com

Go to the interviewWhen you’re dating, it can take some people a while to find your ‘rhythm’. But every new meet-up is a chance to perfect your social skills, and chances are your third date is going to go better than your first. All matchmakers will tell you: go to every date you’re offered. You never know who will ignite that spark. In any case, it’s good preparation for the real thing.Interviews are the same. If you’re going to ace that dream job app, you’ll need some practice first. So if you get an invitation to interview, take it whether you’re sure about the job or not, it’ll be great practice. And who knows? You may find you click with the hiring manager.It’s common wisdom that you should go into a date with some topics prepared â€" a story, perhaps, or an anecdote, or a series of questions to promote conversation. The same is true of interviews: always have questions ready to go for the end of the session. Try to engage equally with your interviewer â€" it’s a conversation, not a Powerpoint presentation â€" and don’t be afraid to go off-script when called for.Pick up on all cuesThey say intuition is your greatest weapon in the hunt for love. If it’s going to go well, you’ll know in the first five minutes. Similarly, if you get a bad feeling about someone on the first date, there’s only one answer: get out.The same goes for hiring managers. If your interviewer seems strung-out, aggressive or pushy, or you get a bad vibe from the office, don’t ignore your instincts. Incorporate every factor into your decision. Then run.ScamsThe humble internet scam is everywhere, including the world of online matchmaking. The average dating scam victim is 49 and loses £10,000, say police. That’s twenty-five new-issue Apple Watches, in modern money lingo. The lesson? That swashbuckling Robert Pattinson-lookalike with the private yacht and Silicon Valley start-up should be contacted only with caution.The same goes for jobs that look too good to be true. Usually they are, and the ad is a con â€" either to get you to fork out cash, or to submit work in a false ‘application process’ that will then be used elsewhere. Top signs that jobs are a scam include: overly high salaries; the words ‘no experience necessary’; non-business email addresses; on-the-spot job offers; requests for personal info; and poor English usage. You may not get your heart broken in a false job app process â€" your piggy bank, maybe.So next time you don that suit, slash on that eyeliner and say ‘yes’ to an interview request, ask yourself: “Can I see this relationship getting serious?” Examine every opportunity as you would a potential life partner. Because in the end, no matter how they bill it, most of these HR managers are just in it for the checks.

Understanding Resume Writing Awards

Understanding Resume Writing AwardsResume writing awards are for promoting an organization, company or person. For a promotion or acknowledgement, it is really necessary to write on the awards of the employees. The recognition should be given to the employees, who have been with the organization for a long time and are very helpful. With this, you will get a great favor from the organization because they would like to work in your company.There are various factors that make an organization a great organization. If the employee has been with the organization for a long time and has contributed so much to the growth of the organization, then it would be natural for the organization to recognize this. This is why the employees are rewarded with awards and merit bonus.Commendation of an employee is basically a way of rewarding the staff for their contribution. The employee's personal accomplishments are considered a factor for the advancement of the employees. Apart from that, personal c haracteristics and talents also play a big role for the recognition of employees.It is up to the discretion of the organization as to the type of commendation, which is awarded. Most of the times, it is presented in a ceremonial manner. It can also be given in a formal way. There are different types of acknowledgment which are made depending on the requirements of the company.Personnel who has done a good job for the organization gets a commendation which is given according to the type of work done. For example, if an employee has gained the recognition through his performance and dedication, then the employee will be given an award for having achieved the goal.There are many different types of commendation which are given depending on the type of work which has been done. The variety of acknowledgment is varied, which can be a recommendation, award or a personal recommendation. Some of the most popular commendations are professional and business awards.An employee who has worked fo r the organization for a longer period of time is also given an award. This could be given to an employee who has won a prize for excellence or just an award which is given for an employee's dedication to the company.Commendation in a simple form can be given to the most important employee to the one who has been working with the organization for a long time. There are many other forms of commendation, which can be presented depending on the organization's requirements.