Who Owns Recruitment Marketing

Who Owns Recruitment Marketing Its a question that comes up time and time again among the talent community so is there one definitive answer?   Does it belong in talent acquisition or in marketing/communications? Well, weve been speaking to Kathleen Back of NCR. She is a Candidate Attraction Manager and she partners with peers across the Corporate Marketing Public Affairs team, as well as the Talent Acquisition Leadership Team. Have a listen to the episode below, keep reading for a summary and be sure to subscribe to the  Employer Branding Podcast. Listen on  Apple Podcasts,  Stitcher Radio,  Google Play  or  Soundcloud. In this episode you’ll learn: Why there is no right or wrong answer to that question but why a cross-functional approach works The Pros and Cons of Recruitment Marketing being in Talent Acquisition and in Marketing Communications The results of a quick informal poll on where RM is most effective Why being a partner and a continual learner is the secret to success You can connect with Kathleen on LinkedIn.